frequently asked questions (17)
Untitled design (11)

We believe that every bride deserves to be pampered, and treated with kindness and respect.  We opened the boutique to offer our brides a comfortable and private experience with their family and friends.   We love weddings and want to help all of our brides achieve the wedding of their dreams. We offer fuzzy slippers, complimentary refreshments, cushy chairs, private suites, elegant surroundings, luxurious gowns and accessories, professional well educated staff, timely delivery and superior alterations.  When our brides say “Yes to the dress”, we surprise them with a celebration, photo op, a free gift and tasty treats!

Since opening in 2011 we have changed locations 3 times to accommodate our growth and popularity.  Originally founded in Aurora, The Gown now resides at 83 Dawson Manor Blvd in Newmarket.  We are in a heritage building that was originally owned by the Ballard family (Ballard dog food) in 1958, and was relocated to its current location in 2007. We have kept the character of the building with the large baseboards, hardwood floors and 2 fireplaces in our larger suites and lovely windows in each suite.

Along with private suites for our bridal appointments, we also have a private suite for our bridesmaids’ parties.  This suite has plush seating, 2 private change rooms and a large selection of dresses. The privacy adds to the special event by allowing your party to relax and talk freely.

The Gown also believes in giving back to the community and we have worked with many charities such as; Your Night to Sparkle, a charity for donating prom gowns to young ladies who can not afford to purchase one, The Corsage Project, a prom charity like YNTS and Toy Mountain at Christmas to donate new unwrapped toys to children.

We hope that you have a fantastic wedding experience and we look forward to helping you make your wedding dreams come true!